Do you want more Sales?
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What You’ll Need
1. A product
2. An existing Amazon account
3. UPC codes and/or an existing Amazon listing
Choosing a Keystone Keyword
Ask yourself: If I were to search for this product on Amazon, what would I search?
I would personally search for I <3 my sobriety coffee cup
Unfortunately, “I <3 my sobriety coffee cup” doesn’t get many searches on Amazon per month. Worse, the <3 symbol doesn’t index in the search algorithm.
The Keystone Keyword I ended up choosing for this was “Sober Coffee Cup”
I believe it’s not too general, such as “coffee cup” which isn’t relevant enough and has too much competiton.
Write your title
Keystone Keyword + Second most important keyword + Size + Identifying features + long tail keyword
Keystone Keyword = Sober Coffee Cup
Second Keyword = Sobriety Ceramic Mug
Identifying Features = 100 watt, vegan, collapsible, or material it’s made of
Long Tail Keyword = usually has “for” in it. Such as Recovery Gifts for Alcoholics
Ready to Learn Digital Marketing?
If you’re not on Amazon but you would like to be, find out about how to get started.
You have existing Amazon listings that need some work or you need a Storefront or Enhanced Brand page built.
You need to drive outside traffic to Amazon through a Social Media strategy or Youtube channel.
Improve your knowledge of general digital marketing topics that can help you improve across the board.
It was very easy to work with Elsie and she is a great problem solver. She was able to look at our Shopify site, social media accounts, and Amazon listings to develop a comprehensive plan of attack. She met all our deadlines and was ready with revisions next day. We would definitely hire her again.
I loved her work she is talented and smart!! She was knowledgeable about how to get more Facebook & Instagram followers and was always available to answer quesstions. She gives very specific actionable suggestions and is very positive. I’ve already hired her again!
We engaged Elsie for an Amazon FBA SEO job. Elsie was a pleasure to work with. She’s displays adroit acumen in her field, alacrity in project milestones and professional cadence. I would highly recommend Elsie Brown to any professional outfit.
Elsie did a fantastic job with our enhanced brand content. The graphics she designed her self our out of this world! She’s a great communicator and very responsive and timely with revisions. We will absolutely be using her again in the future.
As a small business with no marketing background, I am so thankful I hired Elsie to help with my Amazon Product Listing. She came up with various ideas I hadn’t thought of before. I have no hesitation recommending her to others to help with listing optimization and any other copy writing / marketing needs. She’s a favorite I will be keeping on my short list 🙂
Totally exceeded my expectations. It was like a breath of fresh air to work with Elsie. She wrote wonderful and engaging blog posts for our home decor website. We will absolutely be using her again in the future.
9 out of 10 Amazon Product Optimization Guides are missing the point. Follow these simple rules to increase your Amazon sales and rank #1 in your category.